As our goal is to raise rum as a “category” in the Netherlands, it seemed important to us to discuss a few misconceptions about rum. We will do this on the basis of a series of articles written initially by Matt Pietrek for Bevvy magazine
Misconception #5: Rum has no rules!
Rum has no rules! This is the fifth and final article in this series on rum misconceptions. In previous articles, we learned that not all white rums are the same, rum isn’t sweet, darker rum isn’t necessarily older, and age is a poor indicator [...]
Misconception #4: Older Rum Is Better!
Older Rum Is Better! Here, we’ll discuss why a prominently featured number (perceived as the “age”) is often a misleading indicator of quality. It’s all so confusing. You’re standing before a wall of rum at the liquor store, trying to pick a good bottle [...]
Misconception #3: Darker Rum is better!
Darker Rum is better! After talking about the variety of flavor profiles of white rum in our previous article, we now travel to the opposite end of the color spectrum to learn that there’s no connection [...]
Misconception #2: All White Rum Is the Same!
All white Rum is the same! In the first article we learned why rum isn’t sweet, despite the common belief that it is. Here, we’ll tackle the perception that all “white” rums are the same. […]
Misconception #1: Rum is sweet!
Rum is sweet! It’s a common refrain: “Rum is sweet because it’s made from sugar cane!” Yes, rum is made from sugar. But so is every other type of spirit like bourbon, scotch, gin, vodka, cognac, [...]